ABOUT SNOBUM

Hey there, I'm Alex!

I started Snobum to create unique designs for skiers, snowboarders and mountain fun-havers that you just won't find in your local resort merch shop.

  • Based in Canada

    Shipped locally from wherever you live,
    thanks to partners around the world.

  • 40,000+ Shirts Sold

    Trusted by thousands of passionate
    riders around the world.

  • Founder Owned

    Support a small skier-owned business,
    instead of another faceless brand.

THE BUM BEHIND THE BRAND

THE FOUNDER

I'm a lifelong skier and career graphic designer turned ski bum. Born and raised in Québec, Canada I always had a dream of skiing big mountains in the west and around the world.

After a couple years behind a desk, I traded my corporate graphic design day job for a ski bum lifestyle in New Zealand and have perused my snowiest ambitions ever since.

ski bum owned business

OUR STORY

In 2022 I moved to British Columbia to work, fell in love with the Rockies and decided to start my own brand.

In 2024 Snobum launched as a humble side project. My goal bring a fresh take to the ski apparel industry and share my unique style of designs with the world.

In 2025 I quit my job to work on Snobum full time. After years working at resorts, it is truly an honour to be able serve fellow mountain enthusiasts directly.

It's not that serious

THE MISSION

Nothing beats having fun with your pals on a mountain. That feeling is as timeless as the mountains themselves.

My goal is to create clothing that celebrates those moments and lets us wear them everywhere we go.